Editorial - The First Step in Book Marketing
This article is gold, but if you want more, John Kremer, is also the author of 1001 Ways to Market Your Books, Do-It-Yourself Book Publicity Kit. He shares tips giving actual author and publisher examples.
He says the book helps you learn how to -
- Edit and design your books for promotional clout
- Open new markets
- Get national publicity for your books
- Advertise your books effectively
- Sell your books direct to your customers
- Get nationwide distribution for your books
- Work with bookstores to sell more books
- Sell books to specialty retail stores
- Sell books to schools and libraries
- Sell subsidiary and foreign rights
- Sell books via the Internet
- Sell to premium and catalog buyers
- Spin off products from your books
He goes on to say
1001 Ways to Market Your Books also includes 200 specific marketing tips just for authors as well as a separate chapter on how authors can capitalize on the increased recognition a book gives their work.
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